Best Toys for Kids - The American Specialty Toy Retailing Association (ASTRA) Best Toys for Kids - The American Specialty Toy Retailing Association (ASTRA)
Shop Local

Where you shop matters! Independent toy stores are an integral part of their local communities, serving as a resource for families and others interested in encouraging healthy growth through play.

Plus, shopping in locally owned stores keeps much of your purchase dollars in your local community. It’s a win-win experience: you get great service, creative products, and support local merchants at the same time.

By shopping locally, consumers will find great toys while supporting vibrant communities and sustainable economic development. Shopping at neighborhood and independent retailers not only increases consumer choice, it also preserves jobs and local character. According to the 3/50 Project, for every $100 spent in local, independently-owned stores, $68 returns to the community in the form of taxes, salaries, charitable contributions and more–in contrast with only $43 dollars when consumers spend their money at a national chain.

Recapturing the wonder and the awe of your childhood is as easy as visiting your local toy store. In this fast-paced world, it is heartening to know that, some good things never change. Today’s local toy store may offer special modern conveniences but they still provide the same personal touch shoppers have come to expect from independent toy stores.
Early Play 0-3 Year

Pretend (Doll Play)

Pretend (Role Play)

Pretend (Fantasy Play)

Constructive Play

Creative Arts Play

Game Play (3-7 Years)

Game Play (8 Years+)

Scientific Play

Active Play

Classic Play (0-7 Yrs)

Classic Play (8 Yrs+)

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© 2012 The American Specialty Toy Retailing Association (ASTRA)
432 N. Clark St. Suite #401, Chicago, IL 60613
(312) 222-0984 phone; (312) 222-0986 fax