Best Toys for Kids - The American Specialty Toy Retailing Association (ASTRA) Best Toys for Kids - The American Specialty Toy Retailing Association (ASTRA)
How the Toys Are Picked

Every year your local and independent toy retailers draw upon their collective experience to select the best toys for kids. At the annual American Specialty Toy Retailing Association (ASTRA) convention, over 500 leaders in the toy industry vote to honor toys in a variety of categories. Toys with the Best Toys for Kids seal are:

  • Engaging: Encourage creativity, invite exploration, and spark a child's interest and imagination anew each and every time he/she plays.
  • Unique: Delight children with its original concept and ambitious design.
  • Open-Ended: Grow with the child as he/she advances from one developmental stage to the next. Introduce and reinforce age-specific skills while opening up limitless possibilities.
  • Fun And Safe: Most of all, provide hours of fun play, while meeting or exceeding all current federal safety standards.

Early Play 0-3 Year

Pretend (Doll Play)

Pretend (Role Play)

Pretend (Fantasy Play)

Constructive Play

Creative Arts Play

Game Play (3-7 Years)

Game Play (8 Years+)

Scientific Play

Active Play

Classic Play (0-7 Yrs)

Classic Play (8 Yrs+)

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© 2012 The American Specialty Toy Retailing Association (ASTRA)
432 N. Clark St. Suite #401, Chicago, IL 60613
(312) 222-0984 phone; (312) 222-0986 fax