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About ASTRA

About ASTRA

With more than 1000 members, the American Specialty Toy Retailing Association (ASTRA) is the largest trade association of independent toy retailers and children's products. ASTRA and its member companies promote the growth of the specialty toy industry by delivering products that serve children's best interests. For more information, visit www.astratoy.org.

Toys with the Best Toys for Kids seal exemplify these ASTRA ideals:

Engaging

Encourages creativity, invites exploration, and sparks a child's interest and imagination anew each and every time she plays.

Unique

Delights with its original concept and ambitious design.

Open-Ended

Grows with the child as he advances from one developmental stage to the next. Introduces and reinforces age-specific skills while opening up limitless possibilities.

Fun And Safe

Most of all, provides hours of fun play, while meeting or exceeding all current federal safety standards.

Infant Play

Sophie Giraffe by Calisson Inc

The famous giraffe "Sophie", has been part of babies' lives for more than 40 years. Slender, flexible, and soft, baby can squeeze and chew her in complete safety. Made of 100% Natural Rubber (phthalates Free) and food paint. Lovable and amusing, she makes a happy sound when her body is squeezed: Stimulate baby's hearing and helps him to understand the link between cause and effect. Perfect for soothing Baby's sore gums when teething.


Natural Skwish by Manhattan Toy

Mesmerizes babies with its twisted web of rods, strings, and beads. Babies squeeze and stretch Natural Skwish and watch in amazement as it slowly pops back up into its original shape. With its smooth texture Skwish offers visual stimulation and helps develop motor skills in children. Natural Skwish is crafted out of replenishable rubberwood with a water based, non-toxic finish. Perfect for those consumers seeking an eco-friendly choice.


Scientific Play

Snap Circuits Green by Elenco

Learn about energy sources and how to "think green". Build over 125 projects, using the flexibility of our award-winning Snap Circuits, to have loads of fun learning about the environmentally friendly energy and how the electricity in their home works. Includes full-color manual with over 100 pages and separate educational manual. This educational manual will explain all the forms of environmentally friendly energy Contains over 40 parts.


Power House Green by Thames & Kosmos

With the Power House Green Essentials kit, you can learn about alternative energy and sustainable living by conducting thirty experiments and building ten energy-related models. As you perform the experiments, you will follow the story of a group of young explorers learning to live a sustainable existence on an island. To survive, they must implement real-world versions of the projects you are doing in the kit. Ages 10 and up.


Constructive Play

Automoblox Vehicles by Manhattan Toy

An award-winning legacy toy line consisting of modular wooden vehicles that encourages young minds to build cars and trucks of their own design. Automoblox was designed with a child's development in mind; promoting problem solving, and coordination of gross and fine motor skills. These cars are constructed from European Beech Wood and eye-catching colorful parts durable enough to withstand the rough and tumble play of adventurous young designers.


Magformers multicolored 30 pc. building set by Rainbow Products

3-D multi-colored 30 piece building set is the perfect combination of magnetism, geometry, creativity and fun! Extremely powerful neodymium magnets are safely encapsulated in all sides of the brightly colored 12 triangles and 18 squares that ALWAYS connect. They NEVER reject! The "wow" factor is witnessed when the pieces are placed flat in their net position and lifted vertically to instantaneously connect forming a geometric ball. Simply amazing! Magformers are durable and safe.


Creative Arts Play

Create Your Own Pop-Up Books by Faber-Castell/Creativity For Kids

Contains two hardcover pop-up books - one book is 8 ½" x 8 ½" and the other is 6 ¼" x 6 ¼". Use your imagination to write stories that relate to the pop-up designs, and then do drawings with the 8 markers in the kit to go with your stories. Add stickers for decoration, and your own photographs too. The illustrated instructions include story starter ideas and a step-by-step guide to the pop-ups. This kit is for ages 5 & up.


Sticky Mosaic Twinkle Tiaras by The Orb Factory

It's easy to create six stunning tiaras with sparkling jewels and foam stickers. Match numbers to colors for perfect results every time. Great for birthdays, slumber parties, or just to help bring out your inner Princess!


Toddler Play

Twilight Ladybug by Cloud B

Transform any room into a magical starry night sky as Twilight Ladybug projects actual constellations onto walls and ceiling. Helps ease the fear of the dark by illuminating and projecting in three soothing colors to help children sleep easier. This fun and interactive educational toy helps teach children about the real constellations they could see in the night sky. Twilight Ladybug comes with a fully illustrated storybook and star guide.


Wee WEDGiTS 30 pc. set by ImagAbility

Provides that wonderful sensation to hands through its soft design and primary color layout. This set has smooth, rounded edges for squeezy-stacking fun. The thirty nesting blocks provide quiet play for daycare, pre-school, home and special-needs educators. The soft design provides a gentle play set for high-energy children. Made from non-toxic, phthalate-free poly-vinyl material. Awarded Special Needs recognition by TIA and ASTRA's "Good to Grow," as well as the Able Play rating! Ages 1+


Active Play

Ezy Roller by Ezy Roller

Combines the control of a bike and the fun of a scooter, yet it's very unique, like no other ride you've ever had. Not a luge, not a bike, not a scooter, the EzyRoller moves like a snake, without chains or pedals, using easy right-left leg movements. It offers the enjoyment of new locomotion possibilities that can't be experienced on any other bike or ride-on.


Original Djubi by Moonracer/djubi

djubi™(pronounced joo-bee) is a new outdoor toy played with specially designed racquets and a unique ball called "the djubi". When the djubi is released it flies through the air at varying degrees of speed, distance and height, then snagged out of the air in the deep mesh net of the racquet. Djubi is sure to take the game of catch to a cool new level of fun and excitement for players of many ages!


Pretend Play: Role Play

Tea Set From Recycled Milk Jugs by Green Toys

The environmentally friendly Tea Set is perfect for hosting your own earth-friendly tea party. A winner of multiple awards, the Green Toys Tea Set is made in the U.S.A. from 100% recycled plastic milk containers that save energy and reduce greenhouse gas emissions. Serve up some Good Green Fun!™ Safe, non-toxic, BPA and Phthalate free, and meets FDA food contact standards. Dishwasher safe. Packaged using only recycled and recyclable materials. Ages 3+.


Shopping Cart by Melissa & Doug

Shopping Cart - To market, to market...Take your shopping list and your teddy bear and get ready to shop! Our durable metal shopping cart looks just like those in real stores! Sturdy metal construction includes pivoting front wheels and a folding seat so your child and their favorite companion can navigate the aisles in style! Ages 3+.


Pretend Play: Fantasy Play

Reversible Knight/Dragon Cape and Hood by Creative Education of Canada

The most popular new design for boys created in 2009. The silver Knight side emulates a glittering armor and it's embellished with a red and black emblem. The green Dragon side is made with shimmering green scales, and a yellow dragon tail. The reversible matching hood completes the look of this fiery dragon and a feisty knight. This set is in popular demand and it's getting a lot of attention as a great design achievement.


Egyptian Pyramid by Playmobil

Keep the Pyramid from being invaded by releasing various traps with your very own amulet. Intruders will have to overcome the collapsible staircase, chute, and scorpion trap. There is also a secret treasure chamber, trapdoor with slide, and rotary secret chamber. The pyramid walls are removable. Set includes 4 figures, tomb, and many other accessories. Dimensions: 21 x 21 x 14 inches (L x W x H). Recommended for ages five and up.


Just For Fun

Mini Collectable Eraser by BC Office

ECO-FRIENDLY Recyclable puzzle eraser made in Japan, non-toxic lead-free safe materials, non-PVC releases no toxic fume, made in energy saving clean and green factory and packaged with recycled paper. 100% Made in Japan, meet all international standards in safety and environmental care. Not for children under 8 years of age. BC proudly introduce 9 new colors of animal erasers, made in Japan with eco-friendly materials.


Game Play (3-7 years)

Chicky Boom by Blue Orange Games

Collect as many chickens, hay bales and wagon wheels before the rocking perch topples. The chickens, hay bales and wagon wheels have different weights meaning different point values. The player with the highest score wins the game. This all wooden game helps develop hand-eye coordination, fine motor skills and counting through weight and balance assessment. Earth-Friendly, 2 trees are planted for every tree used in the creation of this game.


Game Play (8+ years)

Bananagrams by Bananagrams

A fast, portable word game that requires no board, paper, pencil or timer. A yellow banana shaped cloth pouch contains 144 Ivory-like letter tiles. Players race to complete their own crossword grid. Bananagrams works well with children playing with adults, which makes it an excellent family game. As Educational as it is Fun.


Game Play (older)

Doinkit Darts by Marky Sparky

Was designed with one thing in mind... To develop the best playing magnetic dart set on the planet. Each of our acclaimed Doinkit™ Darts uses N-35 Neodymium rare earth magnets™ (Neodymium is a more expensive magnet than Aluminum Nickel Cobalt (Alnico) and of course much more costly than standard ceramic magnets). Combined with our space age Doinkit™ material that is light, durable and keeps the dart always flying perfectly true.


Game Play (younger)

Magna-Tiles by Valtech Co.

These tactile, colorful tiles are sized just right and easy to use, whether creating designs on a flat surface or building in 3-D. Basic shapes are learned through play. Develops patterning, shape recognition, building and motor skills. Can be used for guided activities or hours of open-ended fun and exploration.